Brand Identity · Product Design · Wildlife

River & Wing

A self-initiated lifestyle brand concept inspired by Britain's wetlands, bringing wildlife illustration, product design and conservation-led visual communication together.

Project: Independent brand concept
Role: Brand & Visual Designer
Tools: Affinity · Blender · Substance 3D
Deliverables: Identity · Product · Print · Social

River & Wing · a wildlife-inspired design concept

The concept

River & Wing explores how a nature-inspired lifestyle brand could connect everyday products with an appreciation for British wetlands. Distinctive bird species, their colours and habitats inform the identity and product collections.

The concept proposes donating 30% of net profits to wetland conservation and restoration. This is a proposed feature of the fictional brand, not a claim of existing product sales or donations.

About the brand · purpose and visual direction

Nature as the design brief

Wildlife photography and observations of wetland environments shaped the brand's visual direction. Bird silhouettes informed the graphic forms, plumage influenced the colour palette, and reeds and waterside habitats influenced the surface patterns.

Design research exploring bird forms, plumage colours and wetland habitats — Design inspiration · form, colour and habitat

Logo and visual identity

The logo system combines refined serif typography with bird-inspired iconography. Adaptable marks, a muted palette of greens and blues, and complementary type styles help the identity work across packaging, products and digital media.

Identity · logo system and applications

Identity · palette and typography

The Kingfisher Collection

A reusable flask brings the identity into a three-dimensional product. I modelled and rendered the flask in Blender, textured it using Substance 3D Painter, and developed the illustrations and surface graphics in Affinity Designer.

The product brings together a muted teal body, orange-and-blue kingfisher artwork and layered reeds that wrap around the surface to reference the species' habitat.

Three Blender renders showing the front side and back of a teal kingfisher-themed reusable flask — Flask design · front, side and back 3D views

Close-up breakdown of flask branding, kingfisher illustration and layered habitat graphics — Product graphics · branding, illustration and habitat pattern

Print advertising

Two advertising concepts extend the identity beyond the product. One focuses on the proposed conservation contribution; the other combines the 3D flask renders, wildlife photography and collection branding to communicate the product itself.

Overview of two River and Wing print campaign designs — Print campaign · conservation awareness and product promotion

Tall print advert with kingfisher wildlife photo and Protect What Inspires Us conservation message — Print advert · Protect What Inspires Us

Tall product advertisement combining a flask render and kingfisher wildlife image — Print advert · Kingfisher Collection

Social media campaign

The print campaign was adapted into Instagram-style posts with consistent messaging, wildlife imagery and calls to action. The aim was to keep the brand recognisable while presenting both its conservation purpose and the Kingfisher Collection.

Two social media mockups featuring River and Wing product and conservation advertising concepts — Social media · campaign mockups and applications

Project scope

Brand identity, layout design, product illustrations, 3D modelling, texturing, renders and promotional graphics were developed for this independent concept. Wildlife photography includes original and permission-granted imagery. The brand and social handles are conceptual, not a live business or campaign.

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